Apple’s $1000 iPhones are turning it into a luxury brand – and it could lose a whole generation of customers – Business Insider India


Business Insider India
Apple's $1000 iPhones are turning it into a luxury brand – and it could lose a whole generation of customers
Business Insider India
Apple is increasingly transforming itself into a luxury brand. A year after debuting its first thousand-dollar smartphone, the company replaced it with two more. At the same time, it cut its lowest-priced iPhone. The moves could boost Apple's near-term
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